The Wisdom of Greg Anton, Accounting Cultural Icon

Greg Anton, a CEO with a long list of accomplishments, has been influencing accounting culture for decades. While Greg may make success look easy, it was achieved through innovation, grit, and by embracing what he loves. We’ve captured some of the insights on building success he’ll share at TaxForward’s 2020 conference on October 25 through 27th here.

Before launching ACM LLP, a regional powerhouse CPA firm with 26 partners and four offices across two states, with two colleagues in 2002, Greg was a Partner at BDO. In 1999, he began six years of service on the Board of Directors for Colorado Society of Certified Public Accountants (COCPA), one of those years as its Chair. His influence expanded to the American Institute of Certified Public Accountants (AICPA), when he joined its Board of Directors, serving as its Chair, a liaison to Congress, and on several technical committees. In 2015, AICPA recognized Greg’s contributions by bestowing its highest honor, the Gold Medal Award for Distinguished Service, on him.

How does Greg cultivate success? By doing things that are generally within all our capacities to do.

He Integrates What He Loves with His Work

Greg says he has had only two careers his whole life: camp counselor and accountant. As a camp counselor, Greg learned the value of integrating what one loves – then, being a camper – into one’s work. According to Greg, focusing on the things he enjoys and does well helps him set his compass and decide where to invest his time, freeing him to do more of what he loves. He attributes communicating what he’s passionate about to helping people identify opportunities to partner with or learn from him. Acknowledging what he doesn’t do well enables Greg to find people with complementary skills.

Unable to think of ways in which to integrate what you love with work? Bringing to mind Mary Poppins teaching Jane and Michael Banks to find the “element of fun” in a job (turning chores into a game in the movie named after the titular character), Greg recommends looking at other ways to integrate your passions and work, such as exercising during breaks.

He Differentiates Himself and His Company

Differentiation sets us apart from our peers and competitors, making it easier for our target audience to select us. Sharing and pursuing what he enjoys doing is a way Greg differentiates himself from his peers.

He has done the same with ACM. When launching ACM, Greg wasn’t creating something new; as he points out, the tools and laws are the same, it’s the people that are different. His goal was “building a better mouse trap” by delivering a superior experience and product than other firms. Today, ACM is renowned for quality.

He Sets the Tone

As a camp counselor, Greg had the advantage in size and strength over the younger campers in races to the swimming hole. Yet, he purposefully led the races from behind rather than in front. This gave Greg better line of sight to coach campers on how to improve and enabled campers to learn from their decisions and experiences. It was an opportunity for him to learn from the campers, as well. “My way isn’t the best way,” Greg says, “it is a way.”

To build a professional and highly competent team at ACM, Greg created an environment that fosters growth and opportunity, where others can lead and contribute. “People want to be around opportunities to succeed, grow, and advance,” he says. He’s eliminated common barriers to growth by cultivating a culture that rewards teaming with people having complementary skills and encourages its professionals to welcome questions and opportunities to collaborate.

He is Continuously Learning

When Greg entered college, he knew he wanted to be an entrepreneur – but he didn’t know how to become one. He pursued accounting in part for the job security associated with the field. Now, he draws on what he learned as an accountant to be a successful entrepreneur.

He is Comfortable with Change

Having to innovate to overcome the hurdles of severe dyslexia, Greg learned early in life a person could have “major failures” but still be successful. A lifetime of seeking tools and techniques to succeed has put Greg in the forefront of adapting to the evolution undergoing the accounting field. For example, he uses dictation software, which can transcribe words three times faster than the average person, freeing up time.

Greg is excited about the technological changes occurring in his field. He believes artificial intelligence and virtual robots will assume unexciting work, enabling accountants to operate at a higher level and pursue more enjoyable consultative, observational, and value-added work.

Greg adds, doing what one enjoys will differentiate companies and individuals as technology displaces human capital.

He is Involved

Greg actively participates in what he calls the “enrichment cycle” – he is engaged in organizations within his field, which enriches his knowledge of the field, improving his ability to serve his company, employees, and clients, which creates opportunities for him, his team, and his company.

Lastly, He Tries

Greg says willingness to try and risk failure provides opportunities to succeed. Failing contributes to success by providing opportunities to learn and grow.

Learn more at this year’s conference, October 25 through 27. Register HERE.


Ashby Walters is Executive Director and cofounder of TaxForward and Future Tax Leaders. She has served as head of or leader in tax for Peet’s Coffee, Inc., Quizno’s, Staples, Dish Network, and other companies. Over her 20-plus year career, Ashby has helped organizations from Fortune 200 companies to start-ups, save more than $200 million in cash taxes, millions in G&A, and thousands of production hours collectively.